Privacy policy.

Who we are

ACME Performance ("we", "us", "our") operates a strength and conditioning facility at 3/36 Central Drive, Burleigh Heads QLD 4220, Australia. This policy explains how we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, booking a session, or training with us, you agree to the collection and use of information as described in this policy.

What we collect

Depending on how you interact with us, we may collect:

• Contact details — name, email address, phone number, and address.
• Account and booking details — memberships, class bookings, attendance, and drop-in visits.
• Payment details — billing information processed through our secure payment providers. We do not store full card numbers on our own systems.
• Health and fitness information — injuries, medical conditions, training history, and goals you share with us so we can coach you safely. This is sensitive information and is only collected with your consent.
• Emergency contact details.
• Website data — pages visited, device and browser information, and cookies (see section 07).
• Photos and video taken in the gym, only used for marketing with your consent.

How we collect it

We collect information directly from you when you fill in a form on our website, book a class, sign a membership agreement, complete a waiver, contact us by email, phone, or social media, or speak with our coaches in person.

How we use it

We use your personal information to:

• Provide coaching, classes, and memberships.
• Process bookings and payments.
• Program and scale training safely around any injuries or conditions.
• Contact you about your membership, bookings, or schedule changes.
• Respond to enquiries.
• Send marketing communications where you have opted in (see section 05).
• Improve our services and website.
• Meet our legal obligations.

Marketing

With your consent, we may send you emails or SMS about classes, events, offers, and gym news. You can opt out at any time using the unsubscribe link in any email, replying STOP to an SMS, or contacting us directly. Opting out does not affect service messages about your bookings or membership.

Who we share it with

We do not sell your personal information. We only share it with:

• Service providers who help us run the business — booking and gym management software, payment processors, email and SMS platforms, and website hosting.
• Professional advisers such as accountants or insurers, where required.
• Government or regulatory bodies where required by law.

Some of these providers may store data on servers located outside Australia. We take reasonable steps to ensure they handle your information consistently with Australian privacy law.

Cookies & website

Our website uses cookies and similar technologies to remember your preferences, understand how the site is used, and measure the effectiveness of our marketing. You can disable cookies in your browser settings, though some parts of the site may not work as intended. Our website may contain links to third-party sites; we are not responsible for their privacy practices.

Storage & security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Information is stored in secure, access-controlled systems. We retain personal information only for as long as it is needed for the purposes described in this policy or as required by law, after which it is securely destroyed or de-identified.

Access & correction

You may request access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date, or incomplete. Contact us using the details below and we will respond within a reasonable time.

Complaints & contact

If you have a question or complaint about how we have handled your personal information, contact us at [email protected] or 0447 374 884 and we will do our best to resolve it. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

We may update this policy from time to time. The latest version will always be published on this page.